As a Senior Designer at JFC Group since 2022, I’ve been at the forefront of shaping and maintaining brand consistency across five diverse industries. I lead the visual direction for websites, social media, and print publications, ensuring that every touchpoint reflects the company’s vision and values. Working closely with global teams, I foster collaboration and mentor junior colleagues. From 2018 to 2022, as a Graphic Designer, I drove impactful design projects across web and print media, developing innovative visuals and executing marketing campaigns that resonated across multiple sectors. My role involved leading creative projects from concept to completion, ensuring each design aligned with strategic goals.

Earlier in my career at Pearson (2011-2018), I honed my leadership skills by developing and executing design strategies, overseeing freelance teams, and mentoring junior designers. I was dedicated to upholding UX and Accessibility standards, ensuring our designs were both user-friendly and inclusive.

My academic background includes a UX Design Diploma from the UX Design Institute (2018-2019), an Honors Degree in Visual Communications (2008-2009), and an Ordinary Degree in Graphic Design (2005-2008), both from LYIT, Donegal.